When ingredients are fresh, they function better. Think of it as how much more nutritional value a fresh salad has vs. a stale, wilted one.

Skincare actives are quite fragile and oxidize and degrade rapidly, especially when repeatedly exposed to light, air, and touch. So, as soon as you open a pack of skincare, it starts to degrade in quality and efficacy. In fact, it's been degrading since first made and packaged if it's in a see-through jar. Plus, some oxidized ingredients may lead to skin sensitivities and irritation.

So, freshness is key. That's why we produce in small batches and package in daily doses, ensuring you get a freshly made, optimally performing product every day!

Regular skincare is preserved to last for at least 2 years because of the long supply chain (manufacturer to distributor to warehouse to store shelf) and consumer use period (2-3 months).

Yet, skincare actives begin oxidizing and degrading as soon as they’re mixed, with some losing half their efficacy in just 8 weeks! 

LightWater has redesigned the entire process to deliver truly fresh actives at their peak potency and efficacy:
• Produced in small, frequent batches
• Packaged in daily doses to prevent exposure to light, air, or touch to keep the formulas fresh
• Delivered to you with a recommended use-by date

So, your skin gets the full benefits of each potent ingredient. Every single time you apply our skincare.

Preservatives function to maintain a long shelf-life and consumer use period, of generally >2 years. They kill bad bacteria that comes into contact with the product through light, air, or repeated touch. 

While they're there for the product, they are harmful to skin. They kill any good microorganisms your skin has and needs, throwing your skin into imbalance and stress as it tries to recover. And it happens every time you apply any preserved product - which includes all current moisturizers and cosmetics on the market. They're also well known skin irritants and sensitizers, and lead to many skin conditions with repeated use.

Our patent-pending formulas and unique daily dose packages enable us to not use any preservatives. The formulas are specially made with ultra pure, sterile water. They stay fresh, clean, and hygienic until the packs are opened. 

It’s an innovative approach and we did it because preservatives have been shown to cause skin irritation and allergies, and disrupt the microbiome. Our aim is healthier, happier skin!

We do not use any of the following ingredients commonly found in beauty care products. We also carefully screen for impurities and residuals of each ingredient.

• All preservatives (parabens, phenoxythanols, MIT/CIT, Boric acid, sodium benzoates, BHT, BHA, resorcinol, triclosan, triclocarban, formaldehyde, paraformaldehyde, formaldehyde releasers or donors, boric acid and its salts, etc.)
• Fragrances and fragrance allergens (including natural fragrances or essential oils)
• Silicones 
• PEGs, PEG compounds
• Fluoridated materials (PFAS and its salts)
• Endocrine disruptors 
• Sulfates (SLS, SLES)
• Phthalates (Dibutyl phthalate, Diethylhexylphthalate)
•  EDTA (Ethylenediaminetetraacetic acid)
• Amines (ethanolamines, TEA (triethanolamine), m-phenylenediamine, o-phenylenediamine and their salts)
• Mineral oils
• Ingredients tested on animals
• Animal-derived ingredients
• Hydroquinone
• Nanomaterials and nanoparticles
• Microbeads or microplastics
• Chemical Sunscreen or UV filters 
• GMO ingredients
• Gluten
• Solvent or extraction residuals or organic impurities (toluene, acetone, etc.)
• Heavy metals
• Coal tar 
• Talc

We thoughtfully designed the AM and PM products to support different functions and metabolism of the skin throughout the day and night. The AM Multivitamin Moisturizer supports skin's daytime needs - moisturization and protection against daily activities, stress, and environmental aggressors. The PM Replenishing Cream supports skin's rest, renewal, and rejuvenation during the night and sleep.

Your skin will immediately feel soft and hydrated.

At 2 weeks of use, expect to notice your skin feeling nourished, fresh, and healthy.

At 4 weeks of use, you're likely to notice your skin looking revitalized, and more supple, radiant, and youthful.

Skincare is about consistency over time. By feeding your face with fresh, high quality actives, you will support healthy functions and better aging.

Your skin will immediately feel soft and moisturized.

At 2 weeks of use, expect to notice your skin looking more smooth, rejuvenated, and rested.

At 4 weeks of use, you're likely to notice your skin looking firmer, and more supple, strengthened, and youthful.

Skincare is about consistency over time. By feeding your face with fresh, high quality actives, you will support healthy functions and better aging.

Yes, our products are compatible with other skin care and makeup products.

Massage the Multivitamin Moisturizer onto face and neck as part of your morning routine. Apply any excess to hands or upper chest. It's compatible with other skincare and makeup, doubling up as a primer, so apply after serums and prior to sunscreen or makeup if desired.

Apply the Replenishing Cream in the same way, as the last step in your evening regimen. It boosts the performance of other skin care products by locking in the active ingredients.

LightWater is formulated to work well with every skin type. Dry, sensitive, acne-prone, combination, oily, and normal. Any age, tone, color, gender. The face and body. LightWater is ideal and healthy for all. Our formulas are lightweight, hypoallergenic, noncomedogenic, pH- and microbiome-friendly, and dermatologist-approved.

Absolutely. Our products were designed to be as gentle and efficacious as possible, and are safe for use. So go ahead, mama, feed your skin fresh.

Our products have zero fragrances. Some of our ingredients have a natural scent to them, just like food does. You may notice a mild, earthy scent.

In a cool dry place, but some customers love to enjoy them out of the refrigerator!

LightWater is thoughtfully designed to be more sustainable:
• Packaging: All is either fully recyclable or compostable. Plus, the daily dose flexible packs are much more efficient than rigid jars, bottles, or tubes. In fact, they use between 35%-75% less material to hold the same amount of cream! No springs, caps, or extra labels needed. Fewer materials also mean less greenhouse gas emissions, water waste, and smaller carbon footprint.
• Formulas: our clean and pure formulas are earth-friendly, so none of our ingredients can damage marine or plant life if they seep into the environment 
• Tackling beauty waste: as much as 40% of beauty products end up in the trash! We reduce waste by producing in small batches to reduce the risk of unsold, expired, or degraded-quality products.

Meet the simple regimen that moisturizes, strengthens your skin barrier, protects against environmental stressors, minimizes appearance of fine lines and wrinkles, evens out skin tone, and repairs. Spend far less on your skin care with LightWater. It simplifies your routine. Say so long to all those other products cluttering your shelves. Healthier, better looking skin is just an order away. And then you can even skip the makeup!