how we're different
Fresher is just better
Revolutionary skin care that's uniquely fresh, pure, and effective - to nourish, strengthen, and improve skin health and appearance, from the outside to way deep within. So go ahead. Feed your face fresh.
At Peak Efficacy
Active ingredients are quite fragile and oxidize and degrade rapidly, even more so when repeatedly exposed to light, air, and touch. This is visible in Vitamin C solution which changes color from clear to brown over time. But it happens with many active ingredients - like vitamins, antioxidants, retinol, acids, and even oils - so much so that studies have shown the average skin care loses half its ingredient efficacy in just a few months! Not only are degraded ingredients ineffective, but some may also lead to skin sensitivity and irritation.
So, freshness is key. And that's why we choose to produce in small batches and daily doses, ensuring we always have a freshly made, optimally performing product just for you!
a new standard of clean
Fresh, Pure, Gentle
Clean beauty definitions can be a bit murky. The fact is some ingredients are proven to lead to skin issues, and some others are suspected but still in debate. Our philosophy is that when it comes to healthy skin, we don't take risks.
So, we exclude any ingredient known or suspected to be concerning. Zero preservatives, allergens, fragrances, silicones, phthalates, sulfates, and more. We also carefully select and screen every ingredient for purity. Even our standard for the water in our products is set higher than the industry's, so that it's uniquely clean and high quality.
Some people are more susceptible to concerning ingredients. Think babies or those with sensitive skin. Susceptibility may also vary as we age, experience hormonal changes, or undergo skin treatments like facials. That's why we ensure our clean and pure formulations are hypoallergenic, gentle, pH- and microbiome-friendly, safe, and dermatologist-approved for even the most susceptible skin!
Balance is Beautiful
Our bodies are innately intelligent, working to maintain the skin's ecosystem in a state of balance. When the microbiome is balanced, skin looks and feels healthy and can function at its best. Alternatively, when there are more harmful bacteria than helpful bacteria, skin becomes dry, itchy, and irritated.
The beauty industry model necessitates the use of harsh preservatives to protect products from the bacteria that gets introduced through exposure to air and touch. That's why products have long shelf lives. But those preservatives upset skin's microbiome every time each product is applied. And research shows that commonly used preservatives do a better job killing beneficial bacteria that skin has and needs, while leaving behind the more stubborn bad bacteria. Have you ever noticed your skin get more irritated the more products you use? Or become more sensitive with age? That may be due to the compounded effect of preservatives disturbing your skin's microbiome.
LightWater is unique and revolutionary. We have rethought the entire industry's practices. Our combination of our patent-pending formulations, super fresh batches, and fresh-lock daily doses eliminates the need for preservatives. Plus, our pure formulations exclude any ingredients that are even potentially concerning. All that's left are fresh, skin-beneficial actives that help stimulate natural skin functions, such as defense and repair. It's a new standard of clean skin care that works with your skin, not against it, for skin that's uncommonly balanced, beautiful, and strengthened by nutrition!
Formulated for All
Gentle But Mighty
LightWater is ideal for all skin types, ages, colors, and genders. Light-as-air, pH-friendly, and microbiome-friendly formulations are quickly absorbed. Skin drinks them in and looks clean, natural, and healthy.
Pure, clean formulations free of any potential irritants are gentle and hypoallergenic, even for sensitive or baby skin.
But they're still mighty in efficacy! Skin-beneficial, proven active ingredients at peak potency nourish and protect, for healthier, visibly more beautiful skin over time.
AM + PM
Our AM and PM products work in harmony to give skin what it needs when it needs it. The AM Multivitamin Moisturizer supports skin's daytime needs - moisturization and protection against daily activities, stress, and environmental aggressors. The PM Replenishing Cream supports skin's rest, renewal, and rejuvenation through the night, to repair any transgressors. And so the cycle continues, all day, every day.